Treat yourself to a unique urban experience here in historic Fredericksburg, Texas. We have divided shopping in Fredericksburg TX and the surrounding Texas Hill Country into geographical regions. Browse through the listings in each of the regions so you don't miss a thing. The downtown shopping district extends along Main between Cherry and Elk Streets. It is divided into Shopping on Main and Shopping West Main Street. Shopping Off Main includes all the treasures that you will discover down side streets and around town, Shopping Out of Town and Online lists the offerings of our historic neighbors, Winery Shops, The Pedernales River Valley and other notable shopping experiences outside the city limits. Here you will also discover online shopping at some of Fredericksburg's Finest Online Stores. Each district has its own distinctive character. In each you will find a delightful variety of shops and boutiques, art galleries, jewelry stores, restaurants, antiques, wine bars and wine tasting rooms, gourmet chocolate, cheese and specialty foods, bakeries, coffee shops, live music and more! But before you do, make sure to book your stay in some of our amazing vacation rentals!

Shopping on Main Street

The Magic Mile – This region includes all the shops and boutiques, art galleries, jewelry stores, restaurants, wine bars and wine tasting rooms, bakeries, coffee shops, and live music in the central, historic, business district on Main Street between Adams and Elk Streets.

Shopping Off Main

Your online guide to the amazing shopping opportunities just off Main Street in downtown Fredericksburg, Texas. Down the side streets off the Main Street shopping district, and elsewhere around town, you will find delightful shops, boutiques, live theater, wine bars, restaurants and art galleries.

Shopping West Main

This section highlights the incredible adventure West of Marktplatz, on Main Street, in Fredericksburg, TX. As you venture west on Main Street you will discover many delightful shops, art galleries, gourmet chocolate, cheese and coffee, live music, delicious pizza, The Fredericksburg Winery, and the Pioneer Museum Complex.

Shop Fredericksburg Online

The Pedernales River Valley located between Fredericksburg and Johnson City, Texas offers some amazing shopping destinations, including Wildseed Farms, Fredericksburg Trade Days, the Luckenbach General Store and the many gift shops that are found in the wineries along the 290 Wine Road. Also included in this section are Historic Neighbors that have stellar historic shopping districts – Comfort, Boerne, Kerrville, Mason and Llano. And… if you want to shop Fredericksburg, Texas and the surrounding Texas Hill Country from the comfort of your own home, check out our links to the best Fredericksburg online shopping experiences.